Because Exceptional Homes Deserve
Top Notch Marketing
With The Best Real Estate Agents In Boston
We know how important your home is to you, which is why we go to incredible lengths to get you top dollar for your asset.
Strategic Planning
Strategic Planning Helps Us Be The Best Real Estate Agents in Boston!
Over our years of experience, The Eclipse Group firmly believes because every property is not the same, it is important to create a personal marketing plan for your home based on your particular circumstances.
We push and pull elements from below to craft the perfect plan that works best for your property. Once we know your goals, we work backwards to ensure they are met. The Eclipse Group tailors a plan just right for you and your property, that align perfectly with your goals and wishes.
We have heard many times “You guys are the best real estate agents in Boston!”, for that, we say Thank You!
Home Preparation
Before a home comes to the market, we work with you to ensure your home will get top dollar. This may include a fresh coat of paint, changing out a backsplash or planting some new flowers.
Staging Services
Did you know that professionally staged homes spend between 33% and 50% less time on the market? Staged homes typically also increase offers by 1 to 5%. Staging helps buyers envision themselves in the home.
Photography & Video
Marketing your home begins with brilliant photography and video. We collaborate with our Photography Team ensuring lighting, composition, and content that guarantees the best images of your home. We also offer video, 3D tours, drone photography and detailed floor plans.
Direct Mail Campaign
We offer a variety of print opportunities to showcase your home through direct mail postcards that highlight key details of your home with beautiful high-resolution photography.
Email Campaign
Our email campaign allows our agents to stay top of mind to current clients, past clients, other agents, brokers, and buyers. Through custom campaigns, our agents can promote featured listings, open houses, and new-to-market properties.
Social Media Coverage
Each listing represented by The Eclipse Group is promoted through a targeted Facebook and Instagram campaign. By leveraging social media, we are able to position your home in front of a diverse and savvy audience online, creating optimal exposure.
Custom Fliers
Our marketing team creates custom Open House Fliers and literature for buyers to bring home with them. This allows for your home to stick out to them after a day of touring homes and keeps your property top of mind always.
Open House Experience
Our Open House Experience is just that: an experience. Directional signs are placed on major street intersections, as well as in front of your home. Your home will be decked out in balloons, feather flags, and branded signage.
Comparative Market Analysis
In order for us to know the market value of your property, our team has to create a Comparative Market Analysis unique to your property. We take in many factors to adjust the price accordingly to homes that have sold in previous months in your neighborhood.
Location
Different locations have different attributes and are more desirable to buyers
Footage/Acreage
Note that as square footage and acreage go up, so does the value of your home
Beds/Baths
The number of bedrooms and bathrooms in each property
Age
The age of your property can tell a lot about the features of your home